Tradition and Technology

Tradition and technology is a subject that affects everyone who plays golf, and all of us who have a passion for the game. Read on for an overview of the delicate balance between the advancement of the game and its enduring origins.

Presentation: Preserving the Balance
June 2021

We share background on golf’s deep-rooted and timeless equipment debate, address the contributing variables, reconcile fact versus perception, and discuss Acushnet’s views on the issues.

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A Perspective: The Case for Unification
January 2013

Former Acushnet CEO Wally Uihlein presents a case for unification, where the game is played by one set of rules, and the game’s growth is linked to the idea that golfers of all skill levels play the same game.

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Titleist response to
USGA / R&A Distance Insights

A compilation of Acushnet responses to the USGA and R&A's joint initiative – the Distance Insights Project - which analyzes distance in golf and gathers perspectives from the worldwide golf community. 

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