I wonder if Titleist should do some advertising pointing out that their clubs use traditional loft / number system, as opposed to competitors that use stronger lofts to make it appear that their 6 iron hits further than Titelist's 6 iron. 

Specifically, I was looking at the launch site for the new irons from another manufacturer and they have an entire page/chart/graphics making the point that their clubs hit the ball further.  The "big loser" on their site is Titleist --- what a shocker!!

I just think that this kind of false advertising should be called out and countered.