Went into my local Edwin Watts store and got the propaganda that this new and improved brand of clubs is much hotter than my Titleist. I was told that their 7 would be as long or longer than my 6. They advertise them to be 1 1/2 clubs longer. So I took their demo and went to the range. And by gosh, it was true. The brand x 7i was as long as my 6i. However, to me, the club didn't seem to have as good face balance. It felt like there was a lot of weight out on the toe. And the dispersion pattern was certainly larger. After hitting a bucket of balls, I took it back and told them I wanted to know the loft and lie. "No one has ever asked that on a demo". And the club guy wanted to leave since he was supposed to be off. I had already noted that their 7 was exactly the same length as my 6. I finally convinced them to check it and lo and behold. That 7i had exactly the same loft as my 6i. It may say "7" on the bottom of the club but it is really a 6. Buyer beware.