913 testing.

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By John L

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  1. John L

    John L
    Dewey, OK

    So i love the new look of the 913 i think titleist hast cosmeticly made a great decision on the new driver. I see you guys are doing tour validation testing. Is there any plan to do consumer testing early on and if so How could one get there name on a list of people beta testing......

  2. PDADoc

    PDADoc
    Edgewater, NJ

    As someone who has done this before for another brand, I've learned that companies rarely recruit their testers through solicitations from consumers.  

    They usually choose from a pool of people they've used before.  Now, every company is different, of course, but that's what I learned when I first got involved.  In my case, I had a pre-existing relationship with this company, and was asked that way.  I was told that the reason for this is, let's say you asked and was somehow selected.  All of a sudden they're inundated with people coming out of the woodwork wanting to also be involved, and everyone thinks they're better qualified to test than the last guy (or girl) selected.

    Anecdotal proof of the herd behavior?  There was a thread about Titleist lanyards a while back.  Once a promise was made to send one to someone, the requests came right away; happens every time.

    You might get lucky, though, you never know.

  3. John L

    John L
    Dewey, OK

    Yea i knew it was a shot in the dark. I see people all the time asking for stickers and key rings and neck straps. I figured hey why not ask to demo. I've done it for TM before.

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