Jeff,

The Titleist Golf Club R&D group has conducted testing with tour and better players to compare performance between shafts that have been PURE'd and shafts that have not.  We have never been able to see or measure any performance difference whatsoever.  Therefore, we do not feel the PURE process adds any performance improvement or value (only cost).
In addition the perception that every player on Tour is having this done is incorrect.  A few players have their clubs PURE'd, and some of the players that are claimed to have their clubs PURE'd have only had it done to a single club.

We have no plans to offer PURE'D shafts and do not endorse or recommend the process for Titleist clubs.  If a player wants to have this done they can seek out a PURE licensee, however it does void our warranty.

I hope this explanation helps.

Cameron

1-888-TITLEIST 

ok thanks for the info on that glad i asked ..... amazing what is said out there

With the adjustable heads. Puring or spine aligning is of no help, If you are going to move the head..