New 718 Irons Tour Seeding & Validation Process

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By Mitch D

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  • 12 Replies
  1. Mitch D
    Richmond Hill, ON

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    In case you missed it in the 'News' section (here), this week marks the start of the tour seeding and validation process for prototype Titleist 718 irons.

    Product seeding and player validation is a critical step in the go-to-market process for all Titleist equipment. Earning the validation of the game’s best players, as well as dedicated golfers at every level of the game, ensures that new products are faithful to the Titleist brand promise of innovation, performance and quality excellence.

    This week at both the PGA Tour’s Quicken Loans National and the European Tour’s HNA Open de France, Titleist Tour Reps and members of the Titleist Golf Club R&D team will be busy fitting players into prototype 718 irons, answering their performance questions and gathering their feedback and data.

    More details to come, but what do you think of your first glimpse at the new 718 Irons Family?

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  2. Bob D
    Thunder Bay Ontario, ON

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    Pretty sweet for sure. a couple look like butter knives to me!
  3. John Mc
    South Western Ontario

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    Love the look of them, no more red on the AP1 (that I can see) very sharp. can't wait to demo a set.
  4. Scott D
    Lethbridge,

    0 Posts

    Sweet looking clubs
  5. 0 Posts

    Is the second from the left an AP3? I wonder if this is the successor to the C16 irons?
  6. 0 Posts

    Is that an AP3 that I see? Very sharp indeed and I am sure the play even better.
  7. Barry S
    Oakville, ON

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    Saw close up photos on another website, and the whole line up looks great. Really like the Chrome finishes. Cosmetically, the AP 1's and AP2's aren't all that different as in the past.
  8. Darius V
    Barrie, ON

    0 Posts

    They do look sweet ! It will be interesting to see how the pro's like them and how many wins they get with them !!!
  9. 0 Posts

    AP3? Wow! I'm looking forward to reading about the new lineup. Will there be an opportunity for TT members to test them out? Sweet looking irons!
  10. Peter H
    Delta, BC

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    Great Looking Line-Up!
  11. Mark h
    Ajax, ON

    0 Posts

    looking good. nice job Titleist!
  12. Stephen F
    Belleville Ontario, ON

    0 Posts

    Wow, as always Titleist brings it! Can't wait to see the new product in person, especially the new AP3's! I've always played the AP2's and loved them but something new is always interesting to check out! Can't wait to see the whole lineup.
  13. PAZTOR
    Tillsonburg, ON

    0 Posts

    The AP3 look like they could be perfect for my game. I play 714 AP2's now and had 710 AP1's and love them both. If the AP3 is a combo of the two then this might be the year for new irons.

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