Titleist ambassador and 2012 European Tour Rookie of the Year Ricardo Santos chats with Titleist tech rep Mattias Jelver

Jason gets in amongst the sand to get the right shot - golf and photographic!

...who made sure he stayed hydrated in the heat

Great to see some of the new Titleist ambassadors on the European Tour this year, including Norway's Espen Kofstad

.....and takes a breather on the range with caddie Batts

Rafa working on the putting green

A quick look at Bernd's bag

And the Prototype "Knucklehead"

And he was showing off some stunning models including the GoLo M3

And in another week for firsts, it was Henry Byrne's first week in his new role as the European Tour's Scotty Cameron rep