Inside the Titleist Golf Ball Experience Tour at Ball Plant 3

Last month, for the first time in our 85 year history, we opened the doors to Titleist Ball Plant 3 and began offering Team Titleist members a behind-the-scenes look at how we make the #1 ball in golf. And one early November morning in New Bedford, Mass., a group of five dedicated golfers joined us to be the first Team Titleist members to take part in the Titleist Golf Ball Experience.

We didn’t want to miss this opportunity to capture their experience, so we tagged along as the group was greeted by their tour guide for the day, Hank Connaty, and then treated to a personalized tour of the Ball Plant. Hank, a long time Titleist associate who recently retired after decades of service, walked them through every step of our golf ball manufacturing process from start to finish. Watch the video above for some of the highlights and scroll down below to hear what the Team Titleist members had to say…

 "It just made me feel that I was playing the best in the game and that this company cared about improving my game and not just the pros. I've never felt that way."

- Pat H., Team Titleist member


 "I've been playing a Titleist ball for about 10 to 12 years. It's pretty cool to be the first one to actually go through the tour. All the steps that they go through to make sure they're getting the same perfect golf ball every time -- it's reassuring to know I'm playing a Titleist."

- Mike Carmody, Team Titleist member


"Everyone we met on the tour, particularly line workers, were polite and pleasant and seemed thrilled we were there. It can’t be convenient to have tours running through, but you could sense the pride they take in their work. The posters we saw detailing the tenure of the ball plant associates is impressive.  It’s a very strong sign of a good company culture when people come and want to stay for their careers.  People don’t stay if they don’t have a sense of pride, or aren’t appreciated by their management team."

-Eric Braitmayer, Team Titleist member


 "Every golfer should come and see the process. It was unbelievable to see all the quality checks that the balls go through. Now I truly understand all that Titleist goes through in creating this round little sphere that we play with."

-Marcia Mitchell, Team Titleist member


"I've played Titleist for over 30 years, but I do have more confidence in my Pro V1 now. You can't believe how many checks and the process that goes into making a Titleist golf ball. It's incredible. I think Marcia, one of the ladies in the tour group said, 'I think we eat food, that isn't checked as carefully as this golf ball.' You know, it was very impressive and you can't play a better ball obviously. You can play a ball that's a good golf ball, but you're not gonna play a better ball than Titleist."

-Peter Shelton, Team Titleist member


Thank you to Pat, Mike, Eric, Marcia and Pete for joining us on the maiden tour of the Titleist Golf Ball Experience.

If you'd like to visit Titleist Ball Plant 3 and learn all that goes into making the #1 ball in golf, book your own tour on our Titleist Golf Ball Experience page.