Introducing the New 2017 DT TruSoft Golf Balls

We have some exciting news to share for golfers who are looking for a golf ball with supremely soft feel that also delivers the consistent performance and quality that golfers expect from Titleist.

The softest Titleist golf ball is now even longer with the introduction of the new Titleist DT TruSoft, the next generation of our popular DT franchise.

Reengineered with a larger, low compression core and proprietary soft cover technology, new DT TruSoft delivers longer distance with incredibly soft feel on all shots, plus increased short game spin for stopping power on the green.

For golfers who prefer a very soft compression feel, DT TruSoft is the best performing golf ball in its class – a result of Titleist’s rigorous research and development and industry-leading manufacturing technologies.

“We’re meeting more and more golfers who believe you have to sacrifice distance in order to play a softer-feeling ball. That’s certainly true for many of the lower compression products in the market right now – but not DT TruSoft,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

“When we launched DT TruSoft two years ago, it instantly became the longest ball in the category. Our R&D team has since discovered how to provide even more distance without impacting the remarkably soft feel that golfers tell us they love about this product.”

PERFORMANCE AND TECHNOLOGY: The new DT TruSoft is designed with a fast, very low compression core and soft pure ionomer cover – the softest core construction and ionomer cover blend Titleist has ever used.

• The larger, low compression TruTouch Core generates low spin for long distance.

• The new TruFlex Cover utilizes proprietary Titleist technology to deliver very soft feel around the green and improved short game performance.

• Advanced aerodynamics are optimized to provide a consistent, piercing ball flight.

• DT TruSoft models are available in White and Optic Yellow, with play numbers 1-4.

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Titleist DT TruSoft golf balls will be available in U.S. golf shops beginning Sept. 21.

Learn more about the New DT TruSoft.

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