letter

Your Invitation to Lower Scores.

We care about your game and want to earn your trust. Our passionate team at Titleist, from R&D to Operations to Marketing to Sales, is filled with men and women golfers who understand your game. We conduct research with many golfers to identify their performance needs and preferences. This allows us to design the highest performing and quality golf balls to help you play your best and enjoy the game more.



Many women golfers ask us questions like: How important is the golf ball to my score? Should I play a golf ball branded for women? What golf ball is best suited for my swing speed? We want to share the facts about golf ball performance and fitting so you can choose the best ball for your game. Our goal is for you to have greater confidence, lower scores and more fun.

How important is the golf ball to my score?

There’s only one piece of equipment you use on every shot, your golf ball. Every shot counts and so does your golf ball. Yet we often hear women say they play with “whatever is in my bag.” Performance differences between golf ball brands and models are game changing, especially on short game scoring shots. Playing with the same golf ball model every round eliminates this performance variation, and is one of the keys to developing a more consistent game.


We also hear “I’m not good enough for the golf ball to matter.” Regardless of handicap, it does matter. One of the biggest differences between a mid-to-high handicap and a low handicap player is the consistency with which she hits her shots the way she intended. Whether you shoot 85, 95 or 105, you still hit many good shots in your round, just not all of them. Playing with a high performance golf ball (and the same ball model each round) rewards your best swings, approaches and chips. You’ll hit more shots closer to the hole and all golfers make a higher percentage of putts as you get closer to the hole.

What golf ball should I be playing?

The simple answer is play with the golf ball that helps you shoot your lowest scores. Most scoring opportunities are created by shots to the green, because the vast majority are approach shots, pitches and chips. Golfers only use their driver about 14 times per round. So, if your average score is 90, you will hit more than 40 shots to the green and only 14 drives.


Many women golfers can’t reach all greens in regulation. The holes are too long and they just don’t hit it far enough. Because they need more distance, they play with very low spin, Surlyn®- covered golf balls that provide long distance yet make it difficult to hold shots on the green. The distance difference between high performance golf balls, like Pro V1 or Pro V1x, and these low spin distance models is just 3-5 yards. In most cases, this small yardage difference is still not enough to reach the green. If you miss the green, you still have to get up-and-down. Golfers who are distance challenged have many more up-and-down opportunities, so select a golf ball with the best short game performance, like Pro V1, to help you shoot lower scores.

Should I play a golf ball branded for women?

The majority of golf balls named Women or Lady are two-piece, Surlyn®-covered golf balls that offer long distance, cut-proof durability and a low price. These golf balls are very low spin and do not provide the best scoring performance on shots into and around the green.


For example, on your scoring shots (short irons, pitches and chips), low spin distance balls tend to land, release and run through the green. When you’re trying to stop the ball quickly out of a bunker or knock it close to a tucked pin, a golf ball with more spin or stopping power is the best choice. Golf balls like Pro V1, Pro V1x, NXT Tour or NXT Tour S all provide outstanding distance on drives and full iron shots, and offer more stopping power. These models also have softer covers than low spin distance balls, so they provide exceptionally soft feel in the short game.

Does Titleist make a golf ball for women?

Yes. Every Titleist golf ball is designed for women. The golf ball doesn’t know who is hitting it; how old, how skilled or what the golfer’s gender is. The premise that “one ball fits all” assumes that all golfers of the same gender, age or swing speed need to use the same golf ball to help them score better. That simply isn’t true. For women and men alike, there are many ways to shoot lower scores. While Pro V1 may be the ball that helps you play your best, your friend may score better with Pro V1x. Titleist designs golf balls with performance and preference choices for all golfers.

What golf ball is best suited for my swing speed?

Whether you’re an LPGA Tour player or lower swing speed amateur, you play a wide variety of shots during your round. Since a golf ball only reacts to the force being applied, different shots will require different levels of swing speed (force) in order to execute them properly.


Ball fitting for swing speed is a myth. A golf ball must perform for all golfers of all swing speeds on all shots, otherwise it won’t perform for any golfer. An LPGA player’s driver swing speed is higher than most women amateurs’. Yet her speed on mid-irons or short irons may be similar to your driver swing speed. A Titleist golf ball will perform as well on your drives as it does on the LPGA player’s short iron shots. The golf ball just reacts to the force at impact and Titleist golf balls perform for all swing speeds on all shots.

How can a golf ball used by an LPGA Tour player be a good choice for me?

LPGA players make the game look easy. Even though they may have a higher swing speed and more consistently execute good swings, they are playing the same game. They still miss greens in regulation and have to get up-and-down. They also want to hit more shots closer to the hole. Whether you regularly shoot in the 80s, 90s or over 100, you are faced with the same types of scoring shots on your approaches, pitches and chips.


The difference between LPGA players and many amateurs is that they prioritize golf ball performance on their scoring shots. Playing with a high performance ball will translate into hitting a few more greens in regulation and shots closer to the hole when you hit your shot the way you intended. Amateurs and pros alike make a higher percentage of 3’ putts than 12’ ones.

You put a lot into your game.

Every round you get to play is an invitation to get more of what you enjoy about the game. Sometimes it’s the friendly competition of a weekly league. Other times, it’s that casual round with friends or family and the precious camaraderie it brings. Or maybe you simply enjoy the serene experience of playing alone at sunset and the appreciation of a well-struck shot. Whatever your motivation, we want to help you play better and enjoy the game even more.


IT'S YOUR TIME. YOUR GAME. ENJOY IT.

Titleist golf balls offer unique performance differences designed to help you shoot lower scores

Try the Titleist Golf Ball Selection Tool

Now that you understand Titleist's golf ball fitting methodology, it's time to go through the online interactive module to find your recommended and alternative Titleist golf ball models that you can then take out to the golf course for your final selection.

Get Started

What is the Titleist golf ball fitting methodology?

The Titleist Golf Ball Fitting methodology is more accurately described as Titleist Golf Ball Education, Selection and Fitting, and focuses on educating golfers and recommending a Titleist golf ball that will help them shoot lower scores. Titleist golf ball education is rooted in the basis that round-by-round analysis shows that more shots are taken into and around the green than off the tee. Proper golf ball fitting includes all shots, and should focus first on shots to the green. The Initial Selection Process asks the golfer about his or her playing characteristics, and recommends a Titleist golf ball and an alternative Titleist golf ball for them to try. The On-Course Evaluation Process is conducted by the player and is green-to-tee in its comparison process. Golfers should compare golf balls first on partial swing iron shots hit into and around the green, followed by full swing iron shots, and finally hitting from the tee with the driver. This methodology determines the highest performing ball for a golfer's total game, not on just one shot. Final selection is made by the golfer based on performance and results following the On-Course Evaluation.

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How should I conduct my on-course evaluation?

The best way to compare golf balls is on the golf course, using the Evaluation Scorecard to track performance differences, and conducting the evaluation green-to-tee. Golf ball performance differences are measurable via score, greens hit in regulation, proximity to the hole, and fairways hit. "Green-to-tee" means the evaluation is conducted hitting partial swing shots to the green first and working back to full swing shots to the green, followed by longer shots and concluding the evaluation on the tee with the driver. This process can be conducted during a normal round of play, by tracking fairways hit, greens hit in regulation and proximity to hole on approach shots. Another option is to play one model golf ball for nine holes and do the same with the secondary recommendation on the back nine. Additionally, feel preference is a part of the on course evaluation process as it relates to confidence in shot making ability. If both balls perform equally during your evaluation, consider taking a more in-depth on course evaluation using the Advanced Scorecard found on-line at www.Titleist.com.

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Is a launch monitor necessary for golf ball fitting?

Launch monitors are typically used to help maximize driver distance. Ball selection for distance is not game changing or score changing. Game changing differences are found on the scoring shots into and around the green. All Titleist golf balls are long tee-to-green so our golf ball fitting takes all shots into consideration, but focuses on the score changing shots into and around the green.

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Can slow(er) swing speed players benefit from Pro V1/Pro V1x?

Pro V1 and Pro V1x are Titleist's tour performance golf balls designed for all swing speed players. All Titleist golf balls are long – regardless of swing speed. Differences between models off the driver for swing speeds ranging from tour players (near 110 mph) down to lower speed players (in the 80s mph) are less than 4 yards - and that distance is not game changing or score changing. Game changing differences are found on the scoring shots into and around the green, and the Pro V1 and Pro V1x offer the most performance control on all shots. Golfers of all skill levels and swing speeds play Pro V1 because of this real performance benefit.

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What will help me lower my scores most - longer distance or hitting more greens in regulation?

Hitting more greens in regulation is game changing, and continuing to develop a more consistent short game will provide golfers with the best opportunity to lower their scores. All Titleist golf balls are long at all swing speeds. Differences between models off the driver for swing speeds ranging from tour players (near 110 mph) down to lower speed players (in the 80s mph) are less than 4 yards - and that distance is not game changing or score changing. Game changing distance is potentially obtainable through physical fitness, swing improvements and club fitting.

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How come Titleist doesn't offer a "lady" golf ball?

Women have varied launch conditions, just like men, so Titleist golf balls are designed for the golfers' swing characteristics, not their gender.

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How important is compression?

Ball compression should not be a factor in determining the best ball for you. In fact, no single element of design can be used by itself to predict performance or best fit a golfer. The Titleist golf ball line has a range of compressions and all are long at all swing speeds. Finding the best ball for you should be results focused - helping you shoot your lowest scores.

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Do more layers in a golf ball mean better performance?

The performance characteristics of every golf ball are determined by the combination of all of the elements of its design – its construction, materials and aerodynamic specifications. No single element of design can independently predict performance or best fit a golfer. More pieces, layers, or dimples do not necessarily mean better performance or lower scores.

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What Is Titleist's Longest Ball?

All Titleist golf balls are long and distance differences between models off the driver for swing speeds ranging from tour players (near 110 mph) down to lower speed players (in the 80s mph) are less than 4 yards. All Titleist golf balls are bound by the USGA with respect to how long they can be. Titleist recommends you choose the golf ball that helps you score the best and not by which goes the farthest.

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How does the new groove rule impact me?

For most golfers, the recommended and alternative Titleist golf balls found during the initial selection process will not change. The new groove rule reduces spin on shots from the rough. The spin difference between the current Spin Milled grooves and the new Condition of Competition grooves varies based on the lie of the ball and the players swing. If and when you need to make the switch to the new grooves, 2024 for most amateur players, you can do an on-course evaluation comparison then.

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What if price is a consideration?

Titleist Golf Ball Education, Selection and Fitting is a performance based process, and Titleist believes its golf balls are a great value for the performance they provide. In performance fitting, price is not a consideration, and valuing performance over cost will likely help golfers shoot lower scores and enjoy the game more. The performance of the multi-layer, urethane covered Titleist Pro V1 and Pro V1x will allow golfers the best short game control and best opportunity to lower their score. However, players seeking to reduce the out-of-pocket cost compared to Pro V1 should consider the Titleist NXT Tour. The NXT Tour provides the best scoring performance without a urethane cover. When price is the key consideration in your golf ball selection process, you are sacrificing some performance benefit. Titleist offers the DT SoLo to those golfers who prefer Titleist quality, yet highly prioritize price and are willing to sacrifice some level performance compared to other Titleist golf balls.

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How do Titleist golf ball balls compare to the competition?

All urethane multi-layer golf balls do not perform the same. Differences in golf balls are most noticeable on shots into and around the green. Take your recommended Titleist golf balls and compare them on course to find the best Titleist ball for you. The same on-course evaluation process can be used to compare the chosen Titleist ball with your current ball. Ultimately, select the ball that helps you shoot lower scores.

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