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Posted: 11 April 2012
Countless times a day, Titleist golf balls are launched from earth, propelling upwards and onwards in a matter of seconds.??Ever wonder what makes them go? ?Golfers, their golf clubs and golf swings certainly have a lot to do with it. Not to mention all of the technology, innovation and R&D that gets added to the equation when it comes to making the #1 ball in golf.??However, a golf ball's main source of energy is its core. ?Since we’re a rather curious bunch here at Team Titleist, we decided to head downstairs to the Golf Ball R&D department in order to improve our core competency. ??Here's what we learned from the experts...
The core is a high-resiliency rubber composition that makes up the center and largest component of every Titleist golf ball. ??In the Titleist R&D department, an entire team of chemists and engineers has been dedicated to formulating cores and advancing the technology (such as the Titleist Pro V1's new ZG Process Core Technology) that helps power the most played golf balls at every level of competitive golf.
"Plain and simple, the core is the engine of the golf ball," says Bill Morgan, Senior V.P. of Titleist Golf Ball R&D.